Apple unveils “RED” iPhone7 to fight HIV/AIDS



The new (Product) Red iPhone 7 is the latest in Apple’s longstanding 10-year partnership with (Red). This partnership supports Global Fund HIV/AIDS grants that provide counseling, testing, and medicine that prevent the transmission of HIV from a mother to her unborn child in the Sub-Sahara Africa were it is prevalent.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO.

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Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone. “Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO.

The special edition (Product)Red iPhone 7 will be available to order at 8:01 a.m. Pacific this Friday, March 24.

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It’s available in capacities of 128 and 256 gigabytes, starting at $749 for the 4.7-inch iPhone 7, and $869 for the 5.5-inch iPhone 7 Plus. While the back of the handset is red, the Apple logo on the back remains silver.

Every (Red) purchase contributes directly to the global fund to fight AIDS which started operation in January 2002.

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