Apple just launched a sticker that might replace Snapchat with respect to this, a video was released on its Youtube Channel. As to be expected from an Apple ad, it was colourful, young adult slapping animated stickers on people, food and objects.
Compared to other messaging apps, you can combine them and add stickers to an existing text message — you just need to drag and drop it into the messaging area. So there’s something for everybody. Very few people know that you can combine multiple stickers.
When Tim Cook keeps mentioning customer satisfaction, it also comes down to the company’s communication strategy. By making you discover all the little things that differentiate the iPhone from Android phones.