China smartphone market : Huawei leads while Apple drops to fifth place


China shipped 131.6 million smartphones in in the fourth quarter of 2016 with Huawei topping the list, followed by Oppo and Vivo, a new report said on Saturday. According to a report by Singapore-based market research firm Canalys, the smartphone shipments in China accounted for nearly a third of worldwide shipments.

Canalys research shows that, in 2016, Huawei took the first spot 76.2 Million Units of smartphone, Oppo  73.2 Million Units of smartphone, Vivo, Xiaomi and Apple with value 63.2 Million Units, 51.4 Million Units and 43.8 Million Units of smartphone respectively.

Canalys Research Analyst Jessie Ding said “In 2016, the top three brands were competing with new product launches, go-to-market strategies and brand building.

“In 2017, competition between Huawei, Oppo and Vivo will become much more intense, while their increasing scale and bargaining power within the industry will have a larger impact on device strategies of operators and open channel partners. This will leave very little room for smaller brands to increase share. Moreover, among these three vendors, it will be difficult for one of them to capture more than 20.0% market share and be a clear leader under current competitive conditions,” Ding added.

Ding commented, “This year, the outlook remains bleak for Apple to get its China performance back to its heyday of 2015”.

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